ЁЯСНЁЯСН Ola - Startup Story ЁЯСНЁЯСН

Ola - Startup Story | How was Ola Started?
Ola was launched on 3rd December 2010. There is an interesting story behind Ola's start. Born in Ludhiana, Ola owner Bhavish Aggarwal was just like every other success-driven entrepreneur. Bhavish first started an online site named Olatrip.com that offered holiday packages and weekend trips.

While trying to keep his holiday and tour planning business afloat, Bhavish had to travel from Bangalore to Bandipur for which he rented out a car. The cab experience was horrendous! The driver stopped the car in the middle of the journey and demanded a re-negotiation of what Bhavish was paying. After being refused, the driver proceeded to abandon Bhavish en route to his destination.

This is when he realized how his plight was probably similar to a lot of customers across the country who were looking for quality cab services. Bhavish saw the potential of an extraordinary cab booking service, and he changed Olatrip.com's business model to the one we know today as Ola Cabs.

Bhavish on-boarded his co-founder Ankit Bhati for taking Ola Cabs forward. Bhavish's parents didn’t agree with his startup plans in the beginning. They were thoroughly displeased with his decision to become a ‘travel agent’. Nevertheless, his parents became supportive once OLA got its first round of angel investment from Snapdeal founder Kunal Bahl, Rehan yar Khan and Anupam Mittal.

Bhavish believes that anyone can have a good business idea but to implement it successfully, one must have a scalable model to power the business. According to him, the best or one of the safest models one can or should adopt is running a business while owning “zero” inventory.

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